A & B customers were served by the field service, C & D customers by the office service.

The sales force is on the road according to planned visit frequency and geographical optimization. This allocation of activity can only match customer demand to a limited extent. It was therefore not uncommon for sales to be lost to competitors who were in the right place at the right time.

The office staff processed the usually very large customer list per employee to the best of their knowledge and belief. Here, too, the activities were not aligned with customer needs.

We use AI pattern recognition to forecast demand per customer, item and time. The solution is natively integrated into the customer's CRM. The sales force uses the demand information for telephone acquisition, while the back office uses it for the basic prioritization of activities.