New-style revenue forecasts help you make better decisions for the maximum impact of your advertising.
Our team of analysts, consisting of particle physicists trained at CERN, develop tailor-made, self-learning algorithms to forecast sales for your products. Patterns in historical sales and advertising spendings for your product as well as those of your direct competitors are detected. In addition, other external data such as weather, holidays, special events and more are included. This enables a new quality of sales forecast from OTCSim, which forms the basis for the optimization of your advertisingspendings .
In this way, various advertising spending plans can be modeled and the respective effects on sales predicted. It has never been so easy to get clear and simple answers free of conflicts of interest. Thanks to a collaboration with renowned data providers, the simulation tool enables an agency-independent optimization of your media plans - without any expenditure for you!
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mean absolute error for three years < 3%
mean absolute error for one year < 1%
mean absolute error per week < 4,5%
Our rolling sales forecasts on a weekly basis and for up to 5 years offer you decisive advantages.
Optimize production and supply.
Better predictability of future sales helps you and your team to quickly narrow down the key scenarios and make the right decisions.
More accurate forecasts allow you to use your resources more efficient.
With our simulation tool, sales of OTC products can be forecast for different advertising scenarios. A good basis for making the right decisions.
For own and competitive products
For TV, Print and Online
Our OTC Sim Tool allows you to simulate different scenarios and form the ideal basis for decision-making.
What is the best timing at which advertising channel?
Budget via different advertising channels
e.g. TV vs. Print.
Effects of budget changes in time, day of the week and special forms of advertising.
Predictive analytics from SimCog complement our offer ideally.